Adidas Ladies of Legacy - Womens History Month

Service(s): Event Branding & Graphic Design

True to Size collaborated with adidas to organize a Women’s History Month self-care day for the Ladies of Legacy. I concepted and designed the theme, logo, and take-home gifts for this special occasion.

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The Event

Moments of appreciation

The event took place in four cities: Los Angeles, New York, Chicago, and Atlanta. It featured brunch, free yoga instruction, a custom scent-building station, sneaker customization, and massages for the guests.

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The Branding

A Branded Experience

The logo and branding reflected the vibrancy of Ladies of Legacy while adding to the elegant environment. At the end of the event, attendees received a branded tote bag containing a yoga mat and a water bottle featuring the custom Ladies of Legacy logo mark. What better way to celebrate Women’s History Month than with a self-care day that includes dinner, yoga, and complimentary adidas-branded merchandise?

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