adidas Legacy

Service(s): Event Branding & Graphic Design

adidas Legacy is a high school basketball platform designed to unite, empower, and inspire the next generation of creators in underrepresented communities. Built on the foundation of mentorship, the program leverages the wisdom of dedicated coaches to uplift young athletes—instilling leadership, teamwork, and a sense of responsibility to their communities.

The Initiative:

True To Size agency was tasked with planning and executing basketball tournaments, community engagement initiatives, and recognition events across the U.S. The overarching goal was to highlight the athletes, honor the coaches who give back to their communities, and create meaningful activations that enriched the program and its attendees.

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Visual Identity

My Role

As Creative Supervisor, I collaborated closely with the Creative Director and Project Manager to develop and execute the visual identity for the adidas Legacy activations. My responsibilities included:

Designing event assets, giveaway items, and branded materials for activations
Ensuring all designs adhered to adidas brand guidelines while elevating the Legacy branding
Enhancing the experience of tournaments, team recognition ceremonies, honorary member dinners, and community engagement events

The result was a series of dynamic brand experiences that reinforced a sense of belonging among participants while strengthening adidas' presence in these communities. By blending strategic design with meaningful storytelling, we helped create immersive activations that left a lasting impact on the athletes, coaches, and the communities they serve.

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