Meet BWEEMS, a non-profit located in Florida dedicated to the advancement and empowerment of Black women in ecology, evolution, and marine science. BWEEMS incubated during the pandemic and quickly grew into a creditable organization that filled a gap for women in science.
After outgrowing their starter logo and gaining funding, BWEENS needed an overhaul that highlighted the voice, communication, and educational characteristics of the non-profit while staying true to its original roots. I completed a refresh of their logo, created a brighter color palette, then produced an icon set that reflected each sector of the organization. Now when there's an event for one subject, it has a color, icon, and layout to help highlight it without separating it entirely from the brand. The gradient blobs can be stretched and placed anywhere on their assets.
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