When Red Ventures opened it’s fourth building, believe me, it was a BIG deal. It came complete with an atrium, cafeteria with a coffee station, lunch seating, 5 story corporate tower, learning facilities, UN style seating area, and an open area we called The Arena. In the middle of the atrium, there stood 9 two-story tall columns. When it was time for the 2019 Culture Fest, we wanted to use these columns as a way to brand for the big event.
Consulting & Illustration
Cost vs. Impact
My concern was how much of our budget would be impacted by this install. What good was it to wrap 9 columns in something cool if it was only going to stay up for a week tops? I proposed a solution that gave the environment installations longevity and allowed our talented designers to show off their skills. After measuring each column for specs, I brought together our top designers from each industry group and scheduled a kick-off meeting to get the project rolling.
At this moment at RV, our businesses were compiled into 9 different industry groups. Tech, Education, Travel, People Operations, Entertainment, Social Impact, Ignite, Home, and Health. Each designer was assigned a group based on what team their day-to-day operations took place in.
The designers had complete creative freedom as long as the delivered illustration reflected their respective industry. This resulted in 9 very different approaches to design and illustration styles, adding diversity to the atrium.
The List of Bad Asses
- Ashley Cook, Digital Designer
- Lauren Kerwell, Design Director
- Emily Sui, UI Designer
- Naomi Antonino, Associate Web Designer
- Adam Iscrupe, Senior Product Designer
- Ricky Carlton, Senior Digital Designer
- Jet French, Lead Digital Designer
- Chelsea Mister, Digital Designer
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