Hand-poured and distributed from Charlotte, NC, Wilder is a candle company that prides itself on carefully crafted scents made with quality ingredients. When I was approached to craft a brand system for Wilder, I wanted to make sure we made something that was unique from the simple labels that have become popular in the most recent years.
Branding with a Personal Touch
Every label has a section at the bottom to handwrite the batch number, giving each candle a personal touch from the creator. I crafted patterns that embedded the main ingredients of each scent, and we ended up with 6 unique approaches to a packaging system.
Unique Design Solutions
Whether it was the citrus of Happy or the suede of Birch, using the ingredients as a feature of the candle packaging was something that gave each candle its own personality.
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